IHS Automotive Recognizes Mirage for Highest Model Loyalty

The Mitsubishi Mirage has once again been recognized by IHS Automotive for having the highest model loyalty among Non-Luxury Traditional Sub-Compact vehicles.

The Mitsubishi Mirage continues to stand out as the vehicle to buy for non-luxury sub-compact vehicle customers.

The Mitsubishi Mirage has once again been recognized by IHS Automotive for having the highest model loyalty among Non-Luxury Traditional Sub-Compact vehicles. This is the second time in a row the Mirage has earned the award, proving that great things do come in small packages.

IHS Automotive measures model loyalty based on how many households who own a new vehicle return to the market to purchase or lease another new vehicle of the same make and/or model. The fact that people keep coming back to the Mirage is a testament to the vehicle’s quality and to its ability to live up to expectations.

“Mirage offers an unmatched package of segment-leading fuel economy, attractive pricing and an industry leading new

vehicle and powertrain warranty,” said Don Swearingen, executive vice president at Mitsubishi North America. “Our faithful owners understand and appreciate the Mitsubishi Mirage.”

Later this year, the 2017 Mirage will arrive at Biggers Mitsubishi with a refreshed exterior design, better performance, and new technology. We don’t expect that IHS Automotive Model Loyalty award to go anywhere, that’s for sure!

 

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