Mitsubishi’s “Kids Talk Safety” Campaign Makes WOMMY Award Finals

Mitsubishi Kids Talk Safety campaign
At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards

What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.

While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.

Should You Get Summer Tires or All-Season Tires?

Summer Tires or All-Season Tires?
If you’ve never put much thought into your tires, you probably have all-season tires. But you may have heard people talk about swapping their tires out for different seasons. The reason for this is because winter road conditions are different and often more hazardous than road conditions the rest of the year. You may not have heard the term “summer tires,” but the name “three-season tires” is likely more accurate, as you’re supposed to have summer tires the rest of the year that you’re not using winter tires. But should you have summer tires or all-season tires? What’s the difference?

All-season tires rose to prominence in the 70s as a marketing ploy to attract buyers who didn’t want to spend extra time and money getting their tires swapped twice a year. However, how all-season tires are made can be concerning; manufacturers reduce the tire’s ability to grip wet roads in order to improve its traction in snow. As a result, you get a tire that’s kind of good at handling in all road conditions, but may slip up in extreme weather.

Overall, swapping your all-season tires out for summer and winter tires is the safer option. However, all-season tires can save you some cash if you live in a milder area without extreme weather. If you have more questions about whether you should choose summer tires or all-season tires, don’t hesitate to call our service department here at Biggers Mitsubishi.

All About the 2017 Mitsubishi Outlander Sport

Sometimes less is more, and such is proving to be the case as Mitsubishi narrows their focus onto their Outlander lineup. These sophisticated SUVs have quite a bold presence in their class, and are proving to be worth the time and attention that the Mitsubishi name is putting towards them.

The Mitsubishi Outlander Sport in particular is proving to be a best-selling choice for small families and those looking for a versatile performance. As the smaller version of the Outlander, the 2017 Outlander Sport is more compact and thus easier to maneuver in crowded city driving or tight parking spaces, and is also exceptionally efficient at 30 mpg highway*. Even so, the Outlander Sport still gives a powerful performance.

Mitsubishi’s 2017 Outlander lineup gets updates across the board, with improvements in handling, design, and technologies. The Outlander Sport now features elegant details like LED taillights, a standard leather-wrapped steering wheel and shift knob, and 18-inch alloy wheels, all of which help this vehicle to both stand apart from its competitors and its earlier iterations.

If you’re ready to take a closer look at one of the best compact SUVs on the market, and a favorite among Mitsubishi fans everywhere, stop by Biggers Mitsubishi today to set up a test drive in the 2017 Mitsubishi Outlander Sport.

2017 Mitsubishi Outlander Sport

*EPA mileage estimate. Actual mileage may vary.

Road Trip Tips That Will Make Your Vacation Perfect

 

road trip tips

Whether you’re setting out on your road trip tomorrow or you aren’t going until July, it’s never too early or too late to implement some helpful hacks into your agenda to reduce your stress levels. Here are some of our favorite road trip tips.

First of all, you want to keep yourself and your passengers entertained on the drive, especially if you’re traveling with kids. Pre-load your mobile devices with apps, games, and videos—unless your car has a mobile hotspot, in which case you don’t have to worry about it.

Check out books for the kids and audiobooks for you to listen to on the drive from your local library. Another way to keep kids occupied is to get a map that will span your whole trip, laminate it, and have your kids follow along with marker so they can see your progress.

Keep your car clean and organized with easy food storage tricks, like keeping celery or pretzels in a half-empty jar of peanut butter, putting dry snacks in old coffee creamer bottles, and using a plastic cereal container as a small trashcan.

You should also download apps that will make your trip easier, like the SitOrSquat app that helps you find clean places to use the restroom and GasBuddy, which compares area gas prices and helps you find the cheapest ones.

These are just a few hacks to improve your road trip—find even more here. And if you’re looking for the perfect summer road trip car, stop by Biggers Mitsubishi today!

Things to Do in Chicago in April

things to do in Chicago

Chicago is one of the most exciting cities in the world, and there’s always something going on. If you’re planning a visit for spring break or live here and are looking for something to do this weekend, check out these things to do in Chicago in April.

Coming up the weekend of the 23rd is C2E2, one of the most popular comic book conventions in the country. The Chicago Comic and Entertainment Expo features panels by major industry publishers like Marvel and DC as well as merchandise, costume contests, and more.

Sunday April 23 will see WingFest, which will be held by Time Out Chicago at Deuce’s and the Diamond Club, where they’ll be showing the Cubs game, so you can eat a huge variety of wings without missing it!

At the end of the month on April 30, check out the Chicago Humanities Festival, where writers, politicians, and artists will show off their works. It also boasts programs on a variety of topics like photography by black artists and clean water, in addition to a talk by Caitlyn Jenner.

These are just a few of the events going on in the second half of April, so check out the events page for more! We’re wishing you a great April from everyone at Biggers Mitsubishi.

What to Have in Your Car’s First Aid Kit

Having a well-prepared first aid kit can help ward off problems that could potentially ruin a road trip. There are dozens of items to pack, but odds are you don’t need every single one. Having the essential items in your first aid kit is the important part. Here’s a quick list of items to put in your car’s first aid kit from us here at Biggers Mitsubishi!

Car's First Aid Kit | Biggers Mitsubishi |  Elgin, IL

Image attributed to: https://pixabay.com/en/first-aid-box-tin-can-sheet-color-1732523/

  • Blanket/Clothes – Having an extra set of clothes is particularly important, especially if you plan on getting dirty to begin with. Drivers in colder climates will benefit from warm clothes and a blanket in the even that they break down on the side of the road. An extra set of clothes could also help in non-emergency situations as well.
  • Flashlight and Batteries – Getting caught in the dark isn’t ideal for anyone, especially if you have a problem with your vehicle’s charging system. Stow a flashlight and extra batteries, just in case. Being able to see and signal a passing car for help is essential for any modern driver.
  • Medical Supplies – Patching up a small wound, even temporarily, could stave off an emergency until you reach a doctor. Include gauze, bandages, pain relievers, and hand sanitizer in your first aid kit in case someone does get injured on the road.

New 2018 Mitsubishi Eclipse Cross Bows in Geneva

Mitsubishi has been teasing a new SUV since January and now it’s finally arrived! The Japanese automaker showed off the 2018 Mitsubishi Eclipse Cross at the Geneva Motor Show. The Eclipse Cross boasts a sporty, streamlined design and is a prime example of just what Mitsubishi’s designers are capable of.

New 2018 Mitsubishi Eclipse Cross | Biggers Mitsubishi | Elgin IL

While it bears the name of the automaker’s discontinued sports car, the Mitsubishi Eclipse Cross will have a slot between the Outlander Sport and Outlander models. We first saw the Eclipse Cross in the form of the XR-PHEV Concept in 2013.

The all-new SUV boasts a 1.5-liter turbocharged four-cylinder engine mated to a Continuously Variable Transmission that churns out 160 hp. Drivers can also opt for a 2.2-liter turbodiesel engine mated to an eight-speed automatic transmission instead. That engine, along with a PHEV powertrain, will launch later on.

The Mitsubishi Eclipse Cross will come with four-wheel drive and Active Yaw Control, a performance feature that launched on the Lancer Evolution sedan.

The interior brings a screen on the dash with a head-up display and touchpad controller. The new SUV also features 60/40 split rear seats and an interior appointed with silver and black accents.

We here at Biggers Mitsubishi can’t wait for the arrival of the new Eclipse Cross!

Get These Winter Accessories for Your Car

Here in Illinois, winter is the harshest time of year, which is why you should be prepared with these winter accessories for your car.

Winter Tire

Remote Starter

Get your car warm and ready before you step inside with a remote starter. Just a few minutes of warming up and you’ll be ready to go.

Seat Warmers

If your car doesn’t already come with them, consider getting some seat warmers. They range in price from $20-$100 per seat, but can make your commute so much cozier.

Winter Tires

Winter tires are entirely different than all-season tires. They are made with a unique rubber compound that helps them stay soft and pliable even under frigid conditions. In addition, they have unique tread patterns designed to cut through snow and slush.

Heated Wiper Blades

While they may cost more than $100 per set, they won’t get clogged with frozen snow and ice. You won’t have to pull over anymore just to maintain your visibility.

All Season Floor Mats

These heavy-duty rubber mats will help keep your carpeting clean when you’re dragging in all the snow, ice, and salt on your shoes. You can clean them easily with a simple hose down.

If you’re in the market for any of these winter accessories for your car, stop by our parts department here at Biggers Mitsubishi and we can help you out.

New Mitsubishi SUV to Debut in Geneva

At the 87th Geneva International Motor Show, to be held March 7th through 19th in Geneva, Switzerland, Mitsubishi has plans to unveil a brand new addition to its lineup. This new Mitsubishi SUV will join the Outlander Sport, Outlander, and Outlander PHEV SUV models currently sold by Mitsubishi.

New Mitsubishi SUV

Design

Mitsubishi has announced that the new vehicle will be a compact model that will have sharp styling characteristics. These will include a wedge-shaped belt line, a steeply raked rear window, a long wheelbase, and a strong character line running along the side. Together these features will give the new SUV a sort of coupe design with an active, athletic feel.

We got a glimpse of this design through a shadowy teaser image Mitsubishi previously released. But Mitsubishi didn’t announce where the new model would sit in the lineup. However, many in the industry suspect it will come in below the Outlander Sport to compete with models like the Chevrolet Trax and Honda HR-V.

Name

As for its name, Mitsubishi hasn’t announced that either. Autoblog suspects it could wear the Eclipse name, which was last seen on the sporty compact car in 2012.

 

Here at Biggers Mitsubishi, we are excited to see a new model coming to the Mitsubishi lineup! We can’t wait to learn even more about it when it makes its debut next month.

Innovative 2017 Mitsubishi Outlander Safety Features Earn ‘Top Safety Pick+’

Once again, Mitsubishi has raised the bar for vehicle safety with the 2017 Mitsubishi Outlander, which was just named a “Top Safety Pick+” vehicle by the Insurance Institute for Highway Safety (IIHS). The new Mitsubishi Outlander Touring Package specifically earned the title, honoring the popular Outlander for the fourth year in a row. In its standard form, the new Outlander is equipped with Brake Assist, Hill Start Assist, Tire Pressure Monitoring, and much more. So no matter where you go and who’s in tow, the 2017 Mitsubishi Outlander Safety Features will keep you covered every time.

Safe Family in 2017 Mitsubishi Outlander

If you upgrade to the Touring Package, you will find a long list of active safety features – from Adaptive Cruise Control to Lane Departure Warning – that continue to keep drivers safe even when they do not recognize their own danger.

2017 Mitsubishi Outlander Safety Features

Keep in mind that IIHS standards are higher than ever with new, rigorous testing standards that include the evaluation of headlights and much more. The new Mitsubishi Outlander scored nearly perfectly in every category.

When it comes to choosing your next vehicle, perhaps no factor is as important as safety. Thankfully, Mitsubishi has you covered, with the seven-passenger 2017 Mitsubishi Outlander.

Want to learn more about the 2017 Mitsubishi Outlander safety features? To take the vehicle out on a test drive, contact us or visit us any time, here at Biggers Mitsubishi.

Kids Riding In 2017 Mitsubishi Outlander