Mitsubishi’s “Kids Talk Safety” Campaign Makes WOMMY Award Finals

Mitsubishi Kids Talk Safety campaign
At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards

What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.

While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.

Should You Get Summer Tires or All-Season Tires?

Summer Tires or All-Season Tires?
If you’ve never put much thought into your tires, you probably have all-season tires. But you may have heard people talk about swapping their tires out for different seasons. The reason for this is because winter road conditions are different and often more hazardous than road conditions the rest of the year. You may not have heard the term “summer tires,” but the name “three-season tires” is likely more accurate, as you’re supposed to have summer tires the rest of the year that you’re not using winter tires. But should you have summer tires or all-season tires? What’s the difference?

All-season tires rose to prominence in the 70s as a marketing ploy to attract buyers who didn’t want to spend extra time and money getting their tires swapped twice a year. However, how all-season tires are made can be concerning; manufacturers reduce the tire’s ability to grip wet roads in order to improve its traction in snow. As a result, you get a tire that’s kind of good at handling in all road conditions, but may slip up in extreme weather.

Overall, swapping your all-season tires out for summer and winter tires is the safer option. However, all-season tires can save you some cash if you live in a milder area without extreme weather. If you have more questions about whether you should choose summer tires or all-season tires, don’t hesitate to call our service department here at Biggers Mitsubishi.

Innovative 2017 Mitsubishi Outlander Safety Features Earn ‘Top Safety Pick+’

Once again, Mitsubishi has raised the bar for vehicle safety with the 2017 Mitsubishi Outlander, which was just named a “Top Safety Pick+” vehicle by the Insurance Institute for Highway Safety (IIHS). The new Mitsubishi Outlander Touring Package specifically earned the title, honoring the popular Outlander for the fourth year in a row. In its standard form, the new Outlander is equipped with Brake Assist, Hill Start Assist, Tire Pressure Monitoring, and much more. So no matter where you go and who’s in tow, the 2017 Mitsubishi Outlander Safety Features will keep you covered every time.

Safe Family in 2017 Mitsubishi Outlander

If you upgrade to the Touring Package, you will find a long list of active safety features – from Adaptive Cruise Control to Lane Departure Warning – that continue to keep drivers safe even when they do not recognize their own danger.

2017 Mitsubishi Outlander Safety Features

Keep in mind that IIHS standards are higher than ever with new, rigorous testing standards that include the evaluation of headlights and much more. The new Mitsubishi Outlander scored nearly perfectly in every category.

When it comes to choosing your next vehicle, perhaps no factor is as important as safety. Thankfully, Mitsubishi has you covered, with the seven-passenger 2017 Mitsubishi Outlander.

Want to learn more about the 2017 Mitsubishi Outlander safety features? To take the vehicle out on a test drive, contact us or visit us any time, here at Biggers Mitsubishi.

Kids Riding In 2017 Mitsubishi Outlander

Tips for Winter Driving in Chicago

Check out our tips for winter driving in Chicago.

Roads can be most dangerous in the winter.

Winter can be an extremely difficult time of the year for driving. Even vehicles like the Mitsubishi Outlander can experience problems on the icy roads. Meanwhile, Chicago is a city well-known for its extreme weather conditions. Therefore, you can only imagine how difficult it is to drive in the Windy City during the winter months! In order to help winter driving a little bit easier, be sure to follow these tips for winter driving in Chicago.

  1. Avoid Cruise Control. Usually when you get a chance to use Cruise Control in a heavily congested city like Chicago, it is quite the fortuitous occasion. However, you may want to rely upon your own ability to speed up or slow down during the winter months, especially if there is a wintry mix on the ground.
  2. Do Not Stop on Hills. Your commute may involve having to ascend or descend a few hills throughout the city. If you cannot avoid this, make sure you avoid stopping while climbing up the hill if possible, as your car could start to descend that hill backwards.
  3. Keep Gas at Least Half Full. Here at Biggers Mitsubishi, we are a group of glass half full sort of people, so we are optimistic about driving this winter. Nevertheless, you may want to keep your gas tank at least half full at all times, just in case you need an extra heat source on the road if you become stranded.

The Dangers of Texting and Driving

Texting and driving will only get you and others in trouble.

Incomplete attention when driving is a dangerous road to go down.

It’s the day and age where we basically can’t let go of our phone. But we have to let go of it when we’re driving and here’s why: texting and driving is one of the most dangerous things you can do.

Motor vehicle crashes can come unexpectedly, but if you’re texting, there’s a much higher chance of it happening to you. You’re four times more likely to crash if you’re texting. In 2015, 1 in 4 of all car crashes involved a cell phone. Unfortunately, that’s not the most tragic statistic there is.

Every day, nine drivers die because of texting while driving, and in 2013, texting caused 341,000 motor vehicle crashes. Forty percent of teens say that they have been a passenger in a car when a cellphone was used in a way that put them in danger.

A reported 33% of US drivers from ages 18 to 64 admitted reading or composing text messages while driving. To compare, only 15% of drivers from Spain reported that they texted while driving.

It’s a US epidemic that we need to squash before it grows any more.  Make a vow to yourself now that you will never text and drive again. It can wait.

DIY Maintenance Tips: How to Flush a Radiator

how to flush a radiator

If you go to put coolant in your car and find that there’s gunk floating in your fluids or if you turn on the heat and only cold air comes out, your radiator might need flushed. If you want to try it at home, follow these steps on how to flush a radiator.

Before you start working, make sure your engine is completely cooled down. Don’t try to flush the radiator unless your car has been sitting for at least two hours.

Once the car is cooled off, jack up the front so it’s easier to do work underneath. Then you’ll pop the hood and look for the radiator, located near the engine. If you can, use soapy water to clean off any grime on the radiator, and then check for damage like rust or leaks.

After that, put a drain pan under the radiator’s drainage valve under the car, unscrew the bolt, and let the coolant drain out, then replace the plug. Back under the hood, use a hose to flush the radiator with water and turn the car on for ten minutes. Turn it off, let it cool, drain the water, add new coolant, and you’re done!

Avoid These Bad Driving Habits

Avoid bad driving habits, and arrive safely at your destination.

Either you give this look a lot, or you tick a lot of drivers off.

When you are driving, do you notice that people often honk their horn at you or give you bad looks? Can’t figure out why? It could be because you are a BAD DRIVER.

Let this go on too long and you’ll have a road rage situation on your hands. Luckily, we’ve outlined some bad driving habits so you can figure out what you are doing wrong.

Are you driving distracted? This can make your driving unpredictable to other drivers, as you divert your attention away from operating your car safely on the road with others. Put your cell phone in the glove box or trunk if you have to!

Maybe one of the reasons you are upsetting other drivers is because you are tired. As Road and Track puts it, “Drowsy driving is every bit as dangerous as drunk driving.” Coffee or an energy drink can help temporarily but there is no substitute for sleep. If you need to pull over and catch a cat nap, do it. It’s much better than the worst case scenario.

Another problem… You may be driving like a maniac. Speeding can be dangerous when you are going faster than the flow of traffic. This creates unpredictability. It also holds true that the faster you go, the more severe an accident will be were one to occur.

Of course, the real motivation to be a better driver is not to avoid bad looks from other drivers. It’s to be confident you’ll safely make it home every night. Let that be your goal!

 

Tips to Reduce Distracted Driving

Tips to Reduce Distracted Driving

Use a few of our handy tips to help you be a better driver!

When you are driving, there can be many distractions pulling your eyes off the road. Regardless of whether your children are fighting in the back seat or you’ve received a text from your best friend, distractions are quickly becoming a prevalent problem when you should be paying attention to where your car is going. Because your safety is a top priority for us here at Biggers Mitsubishi—and because April is Distracted Driving Awareness Month—we have put together a few tips to reduce distracted driving significantly, helping you stay safe on the road all year round.

Put your cell phone away. Cell phones are the leading causes of distracted driving. Even with hands-off technology, you can be distracted while driving. The average time your eyes are off the road when you are reading a text is around five seconds. When you are traveling at 55 miles per hour, this means your vehicle has traveled the length of a football field while you have been looking away. Keeping your eyes on the road and your phone out of your hand will help decrease your chances of causing or being in an accident.

Eat and drink only when you are stopped. There’s nothing more tempting than a McDonald’s bag sitting in your passenger seat. The aroma of fresh fries alone makes it easy to sneak a few before you get home. While you’re fumbling to get your savory fix, though, your eyes are off the road, making it more likely you’ll get into an accident. Wait until you are fully stopped or you are at home before digging into your delicious fast food feast to reduce the likelihood of a crash.

Don’t get ready for work on the go. If you find yourself sleeping in and getting ready for work while you’re driving, we suggest you break that habit. Doing your makeup or shaving while driving is even more dangerous than texting. Every second your eyes are off the road while driving increases the danger you pose to yourself and others. A few minutes of lost sleep is worth being safe out on the road.

Do you have any tips to reduce distracted driving you would like to share? Tell them to Biggers Mitsubishi below.

Mitsubishi’s 4WD Technology: Don’t Get Stuck this Winter

When you’re driving in the wintertime, you want to make sure your car has the capability to stay on the road despite weather conditions. Handling is one of the most important aspects of a car, which is why Mitsubishi researches advanced 4WD systems.

Mitsubishi’s 4WD technology largely consists of two systems: the electronic 4WD system and Super Select 4WD II. Basic electronic systems now come with three selectable modes (auto, lock, and 2WD) which allow you to choose what’s best. Auto mode is particularly useful in the winter because it automatically distributes the power where needed, adjusting to conditions.

“Mitsubishi Motors brings the same strong focus on quality to all of its 4WD vehicles. We are realizing the same level of startability and handling as in full-blown 4WDs like the jeep, the first Mitsubishi 4WD,” said Mitsubishi representatives. “Mitsubishi takes into consideration the size and use of each vehicle in order to implement the most appropriate 4WD system.”

The Super Select 4WD II is offered in models like the Pajero, which has quick shifting modes that allows for optimum control while maintaining great fuel-economy. This advanced system selects between 4 different driving modes, making sure you never get stuck.

If you’re looking for premium handling in your car, you want a Mitsubishi. Stop by Biggers Mitsubishi today to see our lineup.

Driving Tips for Winter Weather

We at Biggers Mitsubishi have some driving tips for winter weather. Check them out on our blog now!

Follow our tips for winter driving and drive safely!

Santa Claus is coming to town sooner than you think—and it’s not just presents he’s bringing. Every year, when winter comes around, the roads quickly become treacherous for drivers. With ice and snow reducing traction between your tires and the road, the winter season is one of the most important times to be safe while driving. To make sure you reduce your chances of being in an accident this year, we have compiled some driving tips for winter weather.

Check and fill your tires frequently. Cold temperatures can affect the way your car works in more ways than one, but it especially does a number on your tire pressure. Because tire pressure can influence the way your car performs, it’s important to check it frequently during winter. You want to make sure that your tires are filled properly at least once a month, if not more, for the best handling your car can offer.

Make sure your gas tank is at least half full. While you might be tempted to wait until the last minute to fill up your gas tank, this isn’t a good idea during the winter. If your tank is lower than halfway full, the gas line can freeze up, making it impossible to drive until it unfreezes. Keep your tank at the halfway point to ensure your car will start up in the cold mornings.

Slowly accelerate. Slick, icy roads can make it difficult for your car to gain traction. Because of this, be careful when you accelerate and decelerate, moving slowly to prevent spin outs. You should be especially cautious of this if you are merging or making a turn. It’s always better to go slow, rather than risk losing control of your car.

Follow other cars at a greater distance. In regular weather, when the sun is shining and the roads are dry, the suggested distance between your car and the car in front of you is about three or four seconds. For the winter, we suggest you increase this distance by at least eight seconds—preferably more. This way, if the car in front of you suddenly stops or enters a skid, you have time to maneuver around it or come to a full stop.

Stay safe at home. Nothing is worth risking your life for, so if you aren’t certain about the road conditions surrounding your home, just stay inside.

With these driving tips for winter weather, you will be safer than ever. If you are still looking for the perfect vehicle this winter, make sure you stop in to Biggers Mitsubishi today!