Mitsubishi is one of the smallest automakers in the industry, but it holds the largest potential. Featuring a line of high-value vehicles, the manufacturer is looking toward increasing its offerings over the next few years, and with the launch of the Mitsubishi Eclipse Cross and Outlander PHEV this December, it looks like the Japanese brand is returning to its roots.
“Our core strength is SUVs,” said Osamu Masuko, Mitsubishi CEO. “Mitsubishi offered them long before the term was coined.”
The first step in strengthening the line comes in the form of the Mitsubishi Eclipse Cross. Sleek, upscale styling and a powerful 1.5-liter turbocharged engine live up to the crossover’s namesake.
After its hard-hitting debut at the Geneva Motor Show earlier this year, the Mitsubishi Eclipse Cross made the fast track to the production line. It marks one of the first crossovers to bear the brand’s new design language.
The Mitsubishi Eclipse Cross will be followed by the launch of the Outlander PHEV in December 2017 and early 2018. The long-awaited model has been available in Japan for several years now, but it looks like it will finally make its way to American roadways.
Here at Biggers Mitsubishi, we’re pumped for the arrival of the newest Mitsubishi SUVs!
As you have probably heard, we will be saying “Bon Voyage” when the last Mitsubishi Lancer rolls off production lines in August, as Mitsubishi will be discontinuing the cult classic car in favor of an SUV strategy. While we at Nissan of Lumberton are sad to see the Lancer go, we’ve recently learned that Mitsubishi will offer a final 2017 Mitsubishi Lancer Limited Edition to say goodbye.
According to The News Wheel, the special edition Lancer will slot right above the ES trim (the Lancer’s base model) and will boast a number of unique features, such as black painted exterior finished on the upper front grille garnish, roof, door mirrors, fender garnish, and the 16-inch wheels. The 2017 Mitsubishi Lancer Limited Edition will also feature a sunroom and special badging.
Inside, the Lancer Limited Edition model will get unique black fabric and red stitching for the door trim, arm rest, steering wheel, shift knob, and handbrake. Other design elements include the gloss black finishing, black headliner, and aluminum pedals, while tech features include Apple CarPlay™ and Android Auto™ compatibility via the 6.5-inch Display Audio System.
“The Lancer has a long-standing tradition of providing consumers unparalleled value at an attractive price, so it was only fitting we pay tribute to the sedan with a Limited Edition trim offering,” remarked Don Swearingen, executive vice president and chief operating officer at Mitsubishi Motors North America. “With the addition of updated styling and advanced technology features, the Limited Edition Lancer is set to appeal to consumers who prioritize aesthetics and enjoy a connected car experience.”
The new 2017 Lancer Limited Edition is available now! Stop by Biggers Mitsubishi for a test drive today.
Each year, Kelley Blue Book offers a series of awards, all of which are considered extremely prestigious in the auto industry. One of the award series the website offers is the KBB.com Most Affordable Cars in different categories. This year, Mitsubishi won several spots in the 10 Most Affordable New Cars category and the 10 Most Affordable 3-Row Vehicles.
The Mitsubishi Outlander didn’t just make the 10 Most Affordable 3-Row Vehicles list, it topped it, making it the most affordable three-row vehicle you can buy. Seven-passenger SUVs typically require a much higher cost than smaller cars, which can put a strain on families who need extra space—but the Outlander is priced around the same as full-size sedans and small SUVs, making it much more accessible for the average American family.
The Mitsubishi Mirage made the 10 Most Affordable New Cars list in 7th place, after being named the most affordable car to lease based on a study by Growella and winning multiple most affordable awards since it was first released in 2014 for the 2015 model year. The Mirage is one of the lowest-priced vehicles on the market and is the most fuel-efficient non-hybrid vehicle in America. It also offers lots of features and technologies, which make it an even better value.
Find out more about these super affordable vehicles today and give us a call at Biggers Mitsubishi!
At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards
What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.
While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.
At the 87th Geneva International Motor Show, to be held March 7th through 19th in Geneva, Switzerland, Mitsubishi has plans to unveil a brand new addition to its lineup. This new Mitsubishi SUV will join the Outlander Sport, Outlander, and Outlander PHEV SUV models currently sold by Mitsubishi.
Mitsubishi has announced that the new vehicle will be a compact model that will have sharp styling characteristics. These will include a wedge-shaped belt line, a steeply raked rear window, a long wheelbase, and a strong character line running along the side. Together these features will give the new SUV a sort of coupe design with an active, athletic feel.
We got a glimpse of this design through a shadowy teaser image Mitsubishi previously released. But Mitsubishi didn’t announce where the new model would sit in the lineup. However, many in the industry suspect it will come in below the Outlander Sport to compete with models like the Chevrolet Trax and Honda HR-V.
As for its name, Mitsubishi hasn’t announced that either. Autoblog suspects it could wear the Eclipse name, which was last seen on the sporty compact car in 2012.
Here at Biggers Mitsubishi, we are excited to see a new model coming to the Mitsubishi lineup! We can’t wait to learn even more about it when it makes its debut next month.
Mitsubishi Motors has found an ally in Nissan.
Mitsubishi Motors has been struggling a bit lately, due almost entirely to a fuel economy stats “mishap” that caused the automaker’s shares to plummet in the Japanese market. But fear not: Nissan is here to save the day.
Nissan has purchased 506.6 million shares in Mitsubishi Motors, totaling at around $2.2 billion and essentially making Nissan the controlling stakeholder of the company, with 34 percent of Mitsubishi’s stock.
Though Mitsubishi’s struggles are unfortunate, Nissan rescuing Mitsubishi is actually a huge victory for both companies. Mitsubishi is getting a much-needed influx of cash and Nissan now has another popular line of automobiles to sell.
In fact, this is enormous news for Mitsubishi dealerships here in the United States, which could have found themselves closing doors if the automaker decided to scale back internationally. Now, it’s safe to say that Mitsubishi is here to stay.
With a scandal behind it and a new major stockholder supporting it, Mitsubishi Motors is getting back on its feet and will be stronger than ever.
The 2016 Outlander has been shining for Mitsubishi lately.
We at Biggers Mitsubishi are excited to know that Mitsubishi crossover vehicles are getting the attention (and sales!) they deserve.
Mitsubishi announced the sales for January 2016, and we are quite impressed. The most impressive fact is that the sales numbers are being driven by individual vehicles.
In particular, the Outlander is leading the carmaker’s sales with the best numbers it has had since 2007. The Mitsubishi Outlander had a 53.8% increase compared to its sales last January in 2015.
This makes January the 11th month in a row that the crossover has seen a sales growth. This is a testament of the impressive 2016 Mitsubishi Outlander, as it debuted last year and has been going strong ever since.
The 2016 Outlander has over 100 improvements, including changes to the interior and exterior design. In addition, there are more powertrain options and safety features. The Outlander is clearly Mitsubishi’s most advanced crossover yet, and was even named as a Top Safety Pick+ by the IIHS.
If you are interested in seeing why so many people are choosing to buy the 2016 Mitsubishi Outlander, stop into Biggers Mitsubishi. One test drive is all you will need to understand why Mitsubishi January sales of the Outlander are skyrocketing.
The lineup of Mitsubishi is changing.
Mitsubishi has been on the rise lately. December 2015 marked the automaker’s 22nd consecutive month of year-over-year sales increases, and sales were up 23% over the year as a whole compared to 2014.
According to Ken Konieczka, Mitsubishi’s vice president of sales operations, there’s no reason to believe that this trend will stop, especially since the company will be pouring its energy into developing electric vehicles and crossovers in the coming years.
The first new vehicle to arrive at Biggers Mitsubishi will be a brand-new CUV in early 2018, based on the eX Concept that debuted at the Tokyo Motor Show. The next-gen Outlander will be larger while the next-gen Outlander Sport will be smaller, and both will receive EV variants.
That being said, it won’t all be Mitsubishi crossovers and EVs for the future. The updated Mirage hatchback and Mirage G4 sedan will come to Biggers Mitsubishi later this year as well, bolstering our already strong lineup!
Mitsubishi saw a notable increase in sales over the course of 2015, up 22% from 2014. Its year total of 95,342 is its highest since 2008, and December’s sales were 7,887, which continued Mitsubishi’s 22-month streak of year-over-year sales increases.
Executive vice president of Mitsubishi Motors North American Don Swearingen says Mitsubishi is “poised to repeat our success in 2016” thanks to their narrowed focus on the SUV and crossover market with the introduction of the new Outlander.
Mitsubishi also plans to release plug-in electric hybrid versions of the Outlander and Outlander Sport, as well as a small crossover to fill the space between the Outlander and the compact Sport. The Outlander and Outlander Sport are the best-selling crossovers in their segments, with sales jumping 37.4% in 2015.
Additionally, Mitsubishi plans to release the Mirage G4 for the 2017 model year, a small sedan, and recently showed concepts for off-road vehicles at the Tokyo Auto Show.
The Mitsubishi Lancer Evolution is no more. Long live the Final Edition.
Mitsubishi has unveiled the final details of the 2015 Mitsubishi Lancer Evolution Final Edition—the last Evo the automaker will produce after 10 generations of performance excellence.
After launching the Evo Final Edition X in Japan earlier this year, it’s now our turn to say our goodbyes. The car is based on the GSR trim and gets a slight power bump up to 303 horsepower and 305 lb-ft of torque, though most of its performance upgrades are not engine related.
To make its handling even more exciting, Mitsu equipped the Evo Final Edition with Bilstein shocks, Eibach springs, and two-piece Brembo calipers on the front axle. In other words, expect your lap times to go down.
There are also a few visual updates, like a black aluminum roof, black interior with red accent stitching, dark chrome Enkei wheels, special badging, and a unique numbered plaque for each of the 1,600 models that will be sold in the United States.
We hate to see the Evo go at Biggers Mitsubishi, but it had a great run, and the Final Edition model seems like a good way to go out with a bang.