At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards
What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.
While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.
At the 87th Geneva International Motor Show, to be held March 7th through 19th in Geneva, Switzerland, Mitsubishi has plans to unveil a brand new addition to its lineup. This new Mitsubishi SUV will join the Outlander Sport, Outlander, and Outlander PHEV SUV models currently sold by Mitsubishi.
Mitsubishi has announced that the new vehicle will be a compact model that will have sharp styling characteristics. These will include a wedge-shaped belt line, a steeply raked rear window, a long wheelbase, and a strong character line running along the side. Together these features will give the new SUV a sort of coupe design with an active, athletic feel.
We got a glimpse of this design through a shadowy teaser image Mitsubishi previously released. But Mitsubishi didn’t announce where the new model would sit in the lineup. However, many in the industry suspect it will come in below the Outlander Sport to compete with models like the Chevrolet Trax and Honda HR-V.
As for its name, Mitsubishi hasn’t announced that either. Autoblog suspects it could wear the Eclipse name, which was last seen on the sporty compact car in 2012.
Here at Biggers Mitsubishi, we are excited to see a new model coming to the Mitsubishi lineup! We can’t wait to learn even more about it when it makes its debut next month.
Mitsubishi Motors has been struggling a bit lately, due almost entirely to a fuel economy stats “mishap” that caused the automaker’s shares to plummet in the Japanese market. But fear not: Nissan is here to save the day.
Nissan has purchased 506.6 million shares in Mitsubishi Motors, totaling at around $2.2 billion and essentially making Nissan the controlling stakeholder of the company, with 34 percent of Mitsubishi’s stock.
Though Mitsubishi’s struggles are unfortunate, Nissan rescuing Mitsubishi is actually a huge victory for both companies. Mitsubishi is getting a much-needed influx of cash and Nissan now has another popular line of automobiles to sell.
In fact, this is enormous news for Mitsubishi dealerships here in the United States, which could have found themselves closing doors if the automaker decided to scale back internationally. Now, it’s safe to say that Mitsubishi is here to stay.
With a scandal behind it and a new major stockholder supporting it, Mitsubishi Motors is getting back on its feet and will be stronger than ever.
This makes January the 11th month in a row that the crossover has seen a sales growth. This is a testament of the impressive 2016 Mitsubishi Outlander, as it debuted last year and has been going strong ever since.
The 2016 Outlander has over 100 improvements, including changes to the interior and exterior design. In addition, there are more powertrain options and safety features. The Outlander is clearly Mitsubishi’s most advanced crossover yet, and was even named as a Top Safety Pick+ by the IIHS.
If you are interested in seeing why so many people are choosing to buy the 2016 Mitsubishi Outlander, stop into Biggers Mitsubishi. One test drive is all you will need to understand why Mitsubishi January sales of the Outlander are skyrocketing.
According to Ken Konieczka, Mitsubishi’s vice president of sales operations, there’s no reason to believe that this trend will stop, especially since the company will be pouring its energy into developing electric vehicles and crossovers in the coming years.
The first new vehicle to arrive at Biggers Mitsubishi will be a brand-new CUV in early 2018, based on the eX Concept that debuted at the Tokyo Motor Show. The next-gen Outlander will be larger while the next-gen Outlander Sport will be smaller, and both will receive EV variants.
That being said, it won’t all be Mitsubishi crossovers and EVs for the future. The updated Mirage hatchback and Mirage G4 sedan will come to Biggers Mitsubishi later this year as well, bolstering our already strong lineup!
Executive vice president of Mitsubishi Motors North American Don Swearingen says Mitsubishi is “poised to repeat our success in 2016” thanks to their narrowed focus on the SUV and crossover market with the introduction of the new Outlander.
Mitsubishi also plans to release plug-in electric hybrid versions of the Outlander and Outlander Sport, as well as a small crossover to fill the space between the Outlander and the compact Sport. The Outlander and Outlander Sport are the best-selling crossovers in their segments, with sales jumping 37.4% in 2015.
Additionally, Mitsubishi plans to release the Mirage G4 for the 2017 model year, a small sedan, and recently showed concepts for off-road vehicles at the Tokyo Auto Show.
The Mitsubishi Lancer Evolution is no more. Long live the Final Edition.
Mitsubishi has unveiled the final details of the 2015 Mitsubishi Lancer Evolution Final Edition—the last Evo the automaker will produce after 10 generations of performance excellence.
After launching the Evo Final Edition X in Japan earlier this year, it’s now our turn to say our goodbyes. The car is based on the GSR trim and gets a slight power bump up to 303 horsepower and 305 lb-ft of torque, though most of its performance upgrades are not engine related.
To make its handling even more exciting, Mitsu equipped the Evo Final Edition with Bilstein shocks, Eibach springs, and two-piece Brembo calipers on the front axle. In other words, expect your lap times to go down.
There are also a few visual updates, like a black aluminum roof, black interior with red accent stitching, dark chrome Enkei wheels, special badging, and a unique numbered plaque for each of the 1,600 models that will be sold in the United States.
We hate to see the Evo go at Biggers Mitsubishi, but it had a great run, and the Final Edition model seems like a good way to go out with a bang.
A new Mitsubishi crossover is in the works, due to the popularity of the Outlander, featured above.
Crossovers keep getting bigger in the United States—and we don’t mean in terms of size—and since the Outlander and Outlander Sport are already Mitsubishi’s best-selling vehicles, the automaker figured it might as well throw a new one into the mix.
CEO Osamu Masuko told Automotive News that Mitsubishi would present a new CUV that would go on sale in the United States and Europe. Production wouldn’t occur until about two years from now, but we already know that it’ll slot right between the aforementioned Outlander and Outlander Sport and compete with crossovers like the Kia Sportage and Hyundai Tucson.
But there’s something else, too. “The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV,” said Masuko. This would ensure the new Mitsubishi crossover doesn’t also compete with its own siblings in the lineup.
It’s a long way off for now, but we look forward to the new crossover at Biggers Mitsubishi!
The 2016 Mitsubishi Outlander was recently given the KBB Best Buy Award!
The 2016 Mitsubishi Outlander was named a KBB Best Buy Award finalist last month, joining 48 other vehicles narrowed down from an initial list of 300. Kelley Blue Book’s annual Best Buy Awards determine the best new models in various segments and proclaim one vehicle the ultimate Best Buy. A KBB Best Buy Award is one of the most prestigious awards in the auto industry.
The KBB Best Buy Awards consist of a year-long evaluation by a panel of experts that takes into account pricing, how much the car costs to own over a five-year period including depreciation and maintenance, sales information, and reviews from drivers. The finalists, which will now be subject to these rigorous tests, were determined based on overall vehicle quality and value.
About eight years ago, car enthusiast Matt De Mangos of California imported a strange vehicle from across the Pacific – Strange not only in the U.S.A, but in its native homeland of Japan.
The Mitsubishi Colt Galant GTO is a rare Japanese GTO no matter what part of the world it’s in. It was Japan’s response in the early 1970s to the wild popularity of Italian racers and American muscle, but, unfortunately for Mitsubishi and fortunately for future lovers of unique vehicles, the Colt Galant GTO never exploded the way it was meant to.
De Mangos’ Colt Galant GTO is specifically a GSR, meaning Grand Sport Racer. This extra specification makes it an even sweeter grab for the West Coast collector.
GTOs originated in Italy in the auto-magic factories of Ferrari. They spread to the States when Pontiac introduced its answer to Ferrari, the legendary Pontiac GTO, in 1964.
So, what do you think of this rare Japanese GTO? Did you ever expect to hear those words together in that order? But we’re not complaining. Looks like Mitsubishi did a real nice job honoring the Italian/American GTO tradition with its Colt Galant.
Extra kudos to De Mangos for his expert restoration.