Customer loyalty is important to carmakers of all shapes and sizes, but it is especially so to those who are trying to break into the competitive American market. This is why we here at Bigger Mitsubishi are excited to announce that IHS Automotive has recognized Mitsubishi Mirage customer loyalty! The Mirage was rated as having the highest Model Loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year, making it a top choice for people who are looking for a smaller vehicle.
“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of Mitsubishi Motors North America. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”
The winner of each customer loyalty segment is determined when a household that owns a certain car returns to the market and purchases another vehicle of the same make and model. With a starting MSRP of $12,995 and an EPA-estimated fuel rating of 37 mpg highway, it’s easy to see why the Mirage is such a popular choice for customers.
To see why the Mitsubishi Mirage has such loyal customers, stop in to Biggers Mitsubishi today!
On January 1, 2015, leasing a vehicle in Illinois became quite a bit more attractive (by 50%, if you look at the numbers). The new Illinois Leasing Law reduces the amount of tax that a customer would pay while leasing a car.
Prior to 2015, a customer would pay tax on the purchase price of the car, even though a lease acts as a long-term rental. This made leasing a car unappealing. Nationally the lease rate is right around 26%, but in Illinois it has been only 14%. Chicago is even lower than that, at only 8% of all vehicle sales being leases. New York, for example, has a nearly 50% lease rate. The new law states that a customer only has to pay taxes on the down payment and subsequent monthly payments.
The new leasing law makes leasing a car in Illinois like most other states. One change that also came into effect is trade-ins no longer influence the amount of taxes on a lease vehicle. Previously, a lease would reduce the value of the purchase price of the vehicle, thus reducing taxes.
Texas is the only remaining state where leasing is based upon the purchase price of the vehicle.
Mitsubishi saw an enormous sales increase in 2014, selling more than 77,000 units and increasing its yearly vehicle sales compared to 2013 by an astonishing 24.8%. The year was highly successful for the automotive industry in general, with many automakers breaking records.
The Outlander Sport was the biggest seller for Mitsubishi, with 2,755 units sold in December. The Lancer also played a huge role in the company’s success, selling 185 more cars in December of 2014 than the same month in 2013.
Executive vice president of Mitsubishi North America, Don Swearingen, summed up the numbers well in a recent statement, saying, “December marked the 10th consecutive month of year-over-year sales increases … with an increase of nearly 25 percent over the previous year.”
Visit us at Biggers Mitsubishi to explore our models or maybe to take one on a test drive, and you’ll realize exactly why 2014 Mitsubishi sales were so high.
It’s National Train your Dog Month!
January is Train Your Dog Month. But as anyone who has any experience in the matter knows, training dogs is largely about training yourself on how to understand your dog and what your dog needs, like how to care for your furry friend as he or she rides along in the car. That’s why with a little help from our friends at the Humane Society, we are sharing a few tips on how to travel safely with dogs.
NO ROAMING. A roaming dog in the car can be an enormous distraction to the driver. Dogs are impulsive and without notice, they can interfere with the driver’s ability to operate the car. They should be in a crate that is anchored with a seat belt.
GET IN THE BACK. Air bags can injure a dog if it is sitting in the front seat. Of course, a lot of cars now have side curtain airbags in the rear as well. This is something to research before travelling with your dog.
HEAD INSIDE. No matter how much your canine seems to dig the fresh air, the truth is that he or she can be injured by debris. And remember, they can get sick just like we can, so constant exposure to cold air is not a good idea.
Looking for your next dog-hauler? Visit Biggers Mitsubishi and test-drive one today!
Mitsubushi has announced that the final version of the Lancer Evolution X will appear at the Tokyo Auto Salon next month. The limited edition 2016 Lancer Evolution X Final Concept is the last model of the Lancer Evo X line and will only be released in a small number of units.
It’s understandable that Mitsubishi would want to create one last edition of the Evolution X as a tribute to the line, which was introduced in since October of 2007, before it quietly retires. The company will proudly show it off at the Tokyo Auto Salon in January.
The Final Concept model will have an engine that is both turbocharged and intercooled. Additionally, the vehicle will contain new features that push up the power to 473 bhp, while both a five-speed manual gearbox and all-wheel drive will be used in the car.
The 2016 Lancer Evo X Final Concept will be hard to get and has a long time to go before it’s available in commercial markets, so in the meantime, come visit us at Biggers Mitsubishi to find a car that’s right for you.
No one likes traffic. Even when its traffic due to construction that will improve the area in the long run and make traveling easier on our vehicles, it can be hard to see the forest from the trees. Many of you, like us here at Biggers Mitsubishi, have likely gotten caught in traffic on the Jane Addams Tollway from Rockford to O’Hare International Airport at some point over the past two years. Good news: as of December 16th, the widening project for that section of the Tollway is finally complete!
The construction was part of a $2.5 billion project named the Jane Addams Memorial Tollway Rebuilding and Widening project. After two years, this 37-mile stretch of the Tollway boasts three new lanes and the speed limit is back to 65 mph on I-90 between the Elgin Toll Plaza and I-39 in Rockford.
“We thank our customers for their patience and support during the two years of construction to rebuild and widen the 37 miles from Rockford to Elgin,” said Kristi Lafleur, who serves as the executive director for the Illinois Tollway.
As we enjoy the newly paved roadway, Jane Addams Tollway construction crews will move to the second phase of the Rebuilding and Widening project, which will take place on I-90 between Elgin and the Tri-State Tollway. Phase two is expected to be complete by the end of 2016.
When you’re driving in the wintertime, you want to make sure your car has the capability to stay on the road despite weather conditions. Handling is one of the most important aspects of a car, which is why Mitsubishi researches advanced 4WD systems.
Mitsubishi’s 4WD technology largely consists of two systems: the electronic 4WD system and Super Select 4WD II. Basic electronic systems now come with three selectable modes (auto, lock, and 2WD) which allow you to choose what’s best. Auto mode is particularly useful in the winter because it automatically distributes the power where needed, adjusting to conditions.
“Mitsubishi Motors brings the same strong focus on quality to all of its 4WD vehicles. We are realizing the same level of startability and handling as in full-blown 4WDs like the jeep, the first Mitsubishi 4WD,” said Mitsubishi representatives. “Mitsubishi takes into consideration the size and use of each vehicle in order to implement the most appropriate 4WD system.”
The Super Select 4WD II is offered in models like the Pajero, which has quick shifting modes that allows for optimum control while maintaining great fuel-economy. This advanced system selects between 4 different driving modes, making sure you never get stuck.
If you’re looking for premium handling in your car, you want a Mitsubishi. Stop by Biggers Mitsubishi today to see our lineup.
Ever since the announcement that the Mitsubishi Lancer Evolution would be no more, customers have been clamoring all over the country, including at Biggers Mitsubishi, to get their hands on the 2015 model.
Fortunately, the automaker is giving everyone another chance to add the legendary car to their garage with a Lancer Evolution Final Edition, which will come with several performance upgrades over the 10th generation model.
Details, you ask? According to Don Swearingen, executive vice president at Mitsubishi, it’ll be a GSR five-speed with “more horsepower, some suspension tuning, and some bits and pieces that are still being finalized.”
That’s on top of the turbocharged and intercooled DOHC 16-valve four-cylinder 2.0-liter engine that the 2015 model already packs, which cranks out 291 hp and 300 lb-ft of torque.
About 2,000 units of the special-edition will be available. If you planned on getting a 2015 Lancer Evolution, you might want to wait for this one!
We are in a season of giving, and Biggers Mitsubishi is giving you the opportunity to provide some children with an unforgettable Christmas.
Our dealership is doing Toys for Tots this month and welcomes anyone in and around our area to join us in this event. Bring in a new, unwrapped toy now through Monday, December 15. We have entry forms available at our store that you can fill out because there is something in it for you as well. We will be raffling away three prizes in our Toys for Tots Raffle.
Toys for Tots Raffle Prizes
- A Year’s Supply of Oil Changes
- A Remote Start
- $150 Gas Card
No stuffed animals will be accepted, but we encourage you to bring anything else that will warm a child’s heart.
Toys for Tots boxes are scheduled to be picked up between this Friday and next Monday, so hurry into our Elgin Mitsubishi dealership and make a kid’s Christmas very special this holiday season. Our raffle will be done at the end of the month.
Following the global financial crisis, auto manufacturers nationwide have struggled to make a comeback. This year, for the first time since that crisis, Mitsubishi will see a profit in its North American market. This comes as no surprise based on this year’s remarkable sales and the company’s fast-growing momentum.
Along with the auto maker’s success comes the promise for new Mitsubishi products. CEO Osamu Masuko pledges to roll out several new products, with two of them coming as early as next year.
Additions to the Mitsubishi lineup include the long-awaited Outlander PHEV plug-in hybrid crossover and a sedan version of the Mirage subcompact hatchback. Following those, Masuko told Automotive News we can expect to see Mitsubishi step up its electric vehicle push with plug-in hybrid versions of the next-generation Outlander Sport.
Mitsubishi will also likely bring back the full-size Montero SUV, which had previously been phased out in 2008. The automaker introduced the next-generation Montero with its GC-PHEV concept at the 2013 Tokyo Auto Show, and will offer gasoline and plug-in versions sometime after April, 2016.
The bottom line? Mitsubishi isn’t going anywhere. “We are trying to introduce new vehicles,” Masuko said. “We aren’t thinking of withdrawing whatsoever.”
Check in with Biggers Mitsubishi often. We’ll keep you updated with all the latest information on future models!