Customer loyalty is important to carmakers of all shapes and sizes, but it is especially so to those who are trying to break into the competitive American market. This is why we here at Bigger Mitsubishi are excited to announce that IHS Automotive has recognized Mitsubishi Mirage customer loyalty! The Mirage was rated as having the highest Model Loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year, making it a top choice for people who are looking for a smaller vehicle.
“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of Mitsubishi Motors North America. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”
The winner of each customer loyalty segment is determined when a household that owns a certain car returns to the market and purchases another vehicle of the same make and model. With a starting MSRP of $12,995 and an EPA-estimated fuel rating of 37 mpg highway, it’s easy to see why the Mirage is such a popular choice for customers.
To see why the Mitsubishi Mirage has such loyal customers, stop in to Biggers Mitsubishi today!