Mitsubishi’s “Kids Talk Safety” Campaign Makes WOMMY Award Finals

Mitsubishi Kids Talk Safety campaign
At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards

What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.

While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.

Tips for Winter Driving in Chicago

Check out our tips for winter driving in Chicago.

Roads can be most dangerous in the winter.

Winter can be an extremely difficult time of the year for driving. Even vehicles like the Mitsubishi Outlander can experience problems on the icy roads. Meanwhile, Chicago is a city well-known for its extreme weather conditions. Therefore, you can only imagine how difficult it is to drive in the Windy City during the winter months! In order to help winter driving a little bit easier, be sure to follow these tips for winter driving in Chicago.

  1. Avoid Cruise Control. Usually when you get a chance to use Cruise Control in a heavily congested city like Chicago, it is quite the fortuitous occasion. However, you may want to rely upon your own ability to speed up or slow down during the winter months, especially if there is a wintry mix on the ground.
  2. Do Not Stop on Hills. Your commute may involve having to ascend or descend a few hills throughout the city. If you cannot avoid this, make sure you avoid stopping while climbing up the hill if possible, as your car could start to descend that hill backwards.
  3. Keep Gas at Least Half Full. Here at Biggers Mitsubishi, we are a group of glass half full sort of people, so we are optimistic about driving this winter. Nevertheless, you may want to keep your gas tank at least half full at all times, just in case you need an extra heat source on the road if you become stranded.

Mitsubishi January Sales Skyrocket-Thanks to the Outlander

Mitsubishi January sales were up thanks to the Outlander.

The 2016 Outlander has been shining for Mitsubishi lately.

We at Biggers Mitsubishi are excited to know that Mitsubishi crossover vehicles are getting the attention (and sales!) they deserve.

Mitsubishi announced the sales for January 2016, and we are quite impressed. The most impressive fact is that the sales numbers are being driven by individual vehicles.

In particular, the Outlander is leading the carmaker’s sales with the best numbers it has had since 2007. The Mitsubishi Outlander had a 53.8% increase compared to its sales last January in 2015.

This makes January the 11th month in a row that the crossover has seen a sales growth. This is a testament of the impressive 2016 Mitsubishi Outlander, as it debuted last year and has been going strong ever since.

The 2016 Outlander has over 100 improvements, including changes to the interior and exterior design. In addition, there are more powertrain options and safety features. The Outlander is clearly Mitsubishi’s most advanced crossover yet, and was even named as a Top Safety Pick+ by the IIHS.

If you are interested in seeing why so many people are choosing to buy the 2016 Mitsubishi Outlander, stop into Biggers Mitsubishi. One test drive is all you will need to understand why Mitsubishi January sales of the Outlander are skyrocketing.

Mitsubishi Concept GC-PHEV Debuts in Chicago

It’s about time. After teasing us about “The Return of a Legend” a few weeks ago, Biggers Mitsubishi could not wait a moment longer to find out what Mitsubishi had come up with.

Under the hood, the Concept GC-PHEV has a supercharged V6 and plug-in hybrid powertrain that makes 335 horsepower, all hooked up to an eight-speed automatic gearbox and a four-wheel-drive system.

More interestingly, the Concept GC-PHEV is the first vehicle to give us a preview of the automaker’s brand-new design language. According to Don Swearingen, Mitsubishi North America Executive VP, “All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander.”

When it comes to design, the Mitsubishi Concept GC-PHEV is a mix of chunky style and sci-fi influences. It has an augmented reality windshield, collision mitigating braking, and something called the Tactical Table. Though that sounds like something that would let you call in an airstrike against your enemies, what it actually does is let you place a smartphone on top of the table and automatically share information with the vehicle and other passengers—kinda like those computer tables that we thought would be the future before tablets came along. Less dramatic than an airstrike, but arguably more useful!

Motor Trend’s 2014 Outlander Review Says It’s Holding Strong

Motor Trend's 2015 Outlander review says it all.

The Mitsubishi Outlander is better than ever before.

The 2014 Outlander has been holding strong throughout the year as a reliable vehicle priced affordably for those hunting for a car in its class. Initial drives are always good for a first impression, but let’s look at how Motor Trend’s 2014 Mitsubishi Outlander SE S-AWC has held up over the year.

The Outlander SE-AWC is equipped with the SE Touring package, which gives drivers some extra treats in their deal, including safety features like adaptive cruise control and technology additions such as a built-in navigation system. There are trim levels and additions available for the Outlander that you can request information on at Biggers Mitsubishi.

For the team leading Motor Trend’s 2014 Outlander review, the adaptive cruise control and the forward collision mitigation proved useful during long trips and daily commutes, making their personal driving experiences in the vehicle safer and proving the effectiveness of the systems.

The engine’s acceleration capability has remained smooth and steady, getting up to speed and maintaining with ease. Passing in traffic and getting up to standard highway speeds is relatively painless; even if the V4’s accelerator isn’t up to snuff for you, a zippier engine option is available.

Biggers Mitsubishi has a lot of choices if this sounds like the car for you. To preview our lot, visit our website or give us a visit!

Test Drive a Mitsubishi for Free Gas!

Test drive a Mitsubishi for free gas.

Jaime got a pass to free Shell gas. Will you be next?

Is a new car on your mind? Hopefully. Would you like to save money on gas? Of course you do!

During the month of October, we at Biggers Mitsubishi have been encouraging our residents to come in and test drive a Mitsubishi model. Each person who does so will be entered into a drawing for a $250 gas card.

In the photo to the left, our very own General Sales Manager, Emal Noor, gave away a $100 Shell gas card to Jaime, the winner of our Omron tent event raffle. Depending on your vehicle, that could be up to three free trips to your local gas station!

With the $250 gas card, your opportunities to save are through the roof! What are you waiting for? Visit Biggers Mitsubishi today in Elgin, Illinois, and see Emal or a sales representative for a test drive. Give yourself a chance to save for your holiday trips, and go for a fun ride in a 2015 Mitsubishi Outlander Sport, Outlander, Mirage or Lancer today!