Mitsubishi January Sales Skyrocket-Thanks to the Outlander

Mitsubishi January sales were up thanks to the Outlander.

The 2016 Outlander has been shining for Mitsubishi lately.

We at Biggers Mitsubishi are excited to know that Mitsubishi crossover vehicles are getting the attention (and sales!) they deserve.

Mitsubishi announced the sales for January 2016, and we are quite impressed. The most impressive fact is that the sales numbers are being driven by individual vehicles.

In particular, the Outlander is leading the carmaker’s sales with the best numbers it has had since 2007. The Mitsubishi Outlander had a 53.8% increase compared to its sales last January in 2015.

This makes January the 11th month in a row that the crossover has seen a sales growth. This is a testament of the impressive 2016 Mitsubishi Outlander, as it debuted last year and has been going strong ever since.

The 2016 Outlander has over 100 improvements, including changes to the interior and exterior design. In addition, there are more powertrain options and safety features. The Outlander is clearly Mitsubishi’s most advanced crossover yet, and was even named as a Top Safety Pick+ by the IIHS.

If you are interested in seeing why so many people are choosing to buy the 2016 Mitsubishi Outlander, stop into Biggers Mitsubishi. One test drive is all you will need to understand why Mitsubishi January sales of the Outlander are skyrocketing.

Major Mitsubishi Sales Increase over 2015

Mitsubishi sales increase

Mitsubishi saw a notable increase in sales over the course of 2015, up 22% from 2014. Its year total of 95,342 is its highest since 2008, and December’s sales were 7,887, which continued Mitsubishi’s 22-month streak of year-over-year sales increases.

Executive vice president of Mitsubishi Motors North American Don Swearingen says Mitsubishi is “poised to repeat our success in 2016” thanks to their narrowed focus on the SUV and crossover market with the introduction of the new Outlander.

Mitsubishi also plans to release plug-in electric hybrid versions of the Outlander and Outlander Sport, as well as a small crossover to fill the space between the Outlander and the compact Sport. The Outlander and Outlander Sport are the best-selling crossovers in their segments, with sales jumping 37.4% in 2015.

Additionally, Mitsubishi plans to release the Mirage G4 for the 2017 model year, a small sedan, and recently showed concepts for off-road vehicles at the Tokyo Auto Show.